Social media and other forms of communication present a wide array of challenges and opportunities to navigate. These are an integral tool for getting charities’ message out there and to reach younger audiences, but there are a range of legal, regulatory and communications considerations that must be taken into account. We will discuss these and provide some strategic thinking to help charities manage today’s fraught environment. Based on recent case studies, we will also focus on the reputational issues that flow when communications go wrong.
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We will focus on:

The pro-active approach

• What charities need to consider when communicating,
• Use of social media, and
• What to consider when partnering with an organisation to manage reputational risk.

The reactive approach

• Steps to take where questions surrounding a charities’ culture are raised by others,
• Dealing with criticism for taking a position in polarised debates or being unwillingly pulled into a political sphere, and
• A planned approach to communications and ensuring staff, trustees and others know what is expected.
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Who is it relevant to?

All charities seeking advice on how best to express themselves to the wider world while managing associated risks.

Organisations wanting to know how best to frame their communications on subjects that may be deemed controversial to some.